Entering or expanding into the Chinese market requires a strong understanding of local business practices, especially when it comes to market research. For foreign learners of Chinese, one of the key challenges is decoding the language used in Chinese business reports. Knowing the right terms not only helps you better analyze data but also ensures you make informed decisions that can drive your business success in China. Today, we’ll break down 15 crucial business terms commonly found in Chinese market research reports. With these terms and examples, you’ll gain the practical knowledge needed to navigate Chinese business documents confidently and efficiently.
1. 市场份额 (shì chǎng fèn é) – Market Share
Example:
Zhè jiā gōngsī zài Zhōngguó shìchǎng de fèn’é yǐjīng dádàole 30%.
这家公司在中国市场的份额已经达到了30%。
This company has already reached a 30% market share in China.
2. 行业分析 (háng yè fēn xī) – Industry Analysis
Example:
Zhè fèn bàogào bāohán le xiángxì de hángyè fēnxī, bāngzhù wǒmen liǎojiě shìchǎng de qūshì.
这份报告包含了详细的行业分析，帮助我们了解市场的趋势。
This report includes a detailed industry analysis, helping us understand market trends.
3. 消费者行为 (xiāo fèi zhě xíng wéi) – Consumer Behavior
Example:
Yánjiū bàogào xiǎnshì, Zhōngguó xiāofèi zhě de gòumǎi xíngwéi zhèngzài fāshēng biànhuà.
研究报告显示，中国消费者的购买行为正在发生变化。
The research report shows that Chinese consumers’ purchasing behavior is changing.
4. 竞争对手 (jìng zhēng duì shǒu) – Competitors
Example:
Wǒmen de zhǔyào jìngzhēng duìshǒu zhèngzài zēngjiā shìchǎng tuīguǎng de lìdù.
我们的主要竞争对手正在增加市场推广的力度。
Our main competitors are increasing their market promotion efforts.
5. 销售增长 (xiāo shòu zēng zhǎng) – Sales Growth
Example:
Gōngsī qùnián shíxiànle 20% de xiāoshòu zēngzhǎng.
公司去年实现了20%的销售增长。
The company achieved a 20% sales growth last year.
6. 市场趋势 (shì chǎng qū shì) – Market Trends
Example:
Gēn jù bàogào, zhìnéng shǒujī shì dāngqián shìchǎng de zhǔyào qūshì.
根据报告，智能手机是当前市场的主要趋势。
According to the report, smartphones are the main trend in the current market.
7. 成本分析 (chéng běn fēn xī) – Cost Analysis
Example:
Chéngběn fēnxī xiǎnshì, wǒmen kěyǐ tōngguò yōuhuà shēngchǎn liúchéng lái jiǎnshǎo chéngběn.
成本分析显示，我们可以通过优化生产流程来减少成本。
The cost analysis shows that we can reduce costs by optimizing the production process.
8. 发展潜力 (fā zhǎn qián lì) – Growth Potential
Example:
Gēn jù shìchǎng diàochá, gāi hángyè yǒu hěn dà de fāzhǎn qiánlì。
根据市场调查，该行业有很大的发展潜力。
According to the market research, this industry has significant growth potential.
9. 客户满意度 (kè hù mǎn yì dù) – Customer Satisfaction
Example:
Wǒmen tōngguò kèhù mǎnyì dù diàochá lái liǎojiě yònghù de xūqiú.
我们通过客户满意度调查来了解用户的需求。
We use customer satisfaction surveys to understand user needs.
10. 风险管理 (fēng xiǎn guǎn lǐ) – Risk Management
Example:
Gāi gōngsī cǎiqǔle yángé de fēngxiǎn guǎnlǐ cuòshī, yǐ yìngduì shìchǎng bōdòng.
该公司采取了严格的风险管理措施，以应对市场波动。
The company has implemented strict risk management measures to cope with market fluctuations.
11. 资本投资 (zī běn tóu zī) – Capital Investment
Example:
Zhè xiàng zīběn tóuzī jiāng shǐ gōngsī nénggòu kuòzhǎn yèwù.
这项资本投资将使公司能够扩展业务。
This capital investment will allow the company to expand its operations.
12. 市场调研 (shì chǎng tiáo yán) – Market Research
Example:
Shìchǎng diàoyán jiéguǒ xiǎnshì, xiāofèi zhě gèng qīngxiàng yú zàixiàn gòuwù.
市场调研结果显示，消费者更倾向于在线购物。
The market research results show that consumers are more inclined to shop online.
13. 财务报表 (cái wù bào biǎo) – Financial Statements
Example:
Gōngsī měi jìdù dōu huì fābù cáiwù bàobiǎo, xiàng gǔdōng bàogào cáiwù zhuàngkuàng.
公司每季度都会发布财务报表，向股东报告财务状况。
The company publishes financial statements each quarter to report its financial status to shareholders.
14. 资本市场 (zī běn shì chǎng) – Capital Market
Example:
Zhōngguó de zīběn shìchǎng zhèngzài kuàisù fāzhǎn, xīyǐnle dàliàng de wàiguó tóuzī.
中国的资本市场正在快速发展，吸引了大量的外国投资。
China’s capital market is growing rapidly, attracting significant foreign investment.
15. 行业竞争 (háng yè jìng zhēng) – Industry Competition
Example:
Suízhe xīn gōngsī jìnrù shìchǎng, hángyè jìngzhēng yùjiā jīliè.
随着新公司进入市场，行业竞争愈加激烈。
As new companies enter the market, industry competition becomes more intense.
How eChineseLearning Can Help
Understanding Chinese business terminology is crucial when interpreting market research reports. At eChineseLearning, we offer personalized lessons tailored to your business needs, helping you master essential terms and phrases used in Chinese market research. Whether you’re looking to understand business reports, communicate with Chinese partners, or navigate the Chinese market, our expert instructors will guide you every step of the way.
Start your journey with a free trial lesson to mastering business Chinese with eChineseLearning today, and gain the skills you need to succeed in China’s vibrant market!
